Dana Huschert’s journey is a story of passion, balance, and vision. Starting as a physiotherapist in Berlin, she followed her curiosity and creativity across borders — today building businesses, lifestyle projects, and even her own wine brand in Dubai. For Dana, every chapter reflects a philosophy: to create with authenticity and live with joy.
In this exclusive interview, she opens up about her inspirations, her vision, and the passion that drives everything she creates.
From Berlin to Dubai – You’ve lived in different parts of the world. What inspired your move to Dubai, and how has the city shaped your lifestyle and business vision?
My move to Dubai was inspired by both opportunity and vision. After living in Berlin, I wanted to experience a city that is truly international, forward-thinking, and dynamic. Dubai represents exactly that — it’s a place where cultures meet and innovation is encouraged. The city has shaped my lifestyle by giving me access to a network of ambitious people and global perspectives. On a business level, it has pushed me to think bigger, embrace diversity, and focus on creating projects that are sustainable and scalable in fast-changing markets.
You are a physiotherapist, entrepreneur, lifestyle creator, and wine enthusiast. How do you balance these different roles, and which of them feels closest to your heart?
Each of these roles complements the other. Physiotherapy keeps me grounded in health and human connection. Entrepreneurship challenges me to innovate and build. Lifestyle creation allows me to express my creativity and share inspiration. And wine brings in culture, community, and enjoyment. The balance comes naturally because I don’t see them as separate worlds — they overlap and feed into each other.
The role closest to my heart is physiotherapy, because it’s where everything started: helping people heal and improve their quality of life. From there, the entrepreneurial spirit and lifestyle projects grew organically, shaped by curiosity and passion.
Dana, tell us about Magical by Dana – Rosé 2023. What inspired you to create your own wine, and what makes it unique compared to other wines on the market?
Magical by Dana – Rosé 2023 was born out of my passion for bringing people together through meaningful experiences. For me, wine has always been about more than taste — it’s about culture, connection, and creating memories.
I wanted to craft a rosé that reflects my lifestyle: elegant, fresh, and approachable, yet with character. What makes it unique is the balance — it’s vibrant and easy to enjoy, but also thoughtfully made with attention to detail, from the grapes we select to the design of the bottle. It’s not just a wine, it’s a statement: celebrating beauty, joy, and the magic of sharing.
Together with your husband, Dr. Ulrich Ruppe, you’re building something extraordinary in Dubai. How does your partnership in life and business influence your success?
Our partnership is the foundation of everything we build. Ulrich and I balance each other — he brings medical expertise and strategic thinking, I bring creativity and lifestyle vision. Together, we challenge, support, and inspire one another. My husband plans to open a Center for Varicose Surgery in Dubai. I will actively support him with my social media expertise and strong network.
In business, that means decisions are stronger because they’re made from two perspectives. In life, it means we share the same values and goals, which gives us stability and drive. Our success comes from love and trust. That connection makes everything we create feel authentic.
You’re the inventor and CEO of the innovative napkin holder. Could you share the story behind this product and why you believe it’s a perfect fit for Dubai’s luxury lifestyle scene?
The idea for the napkin holder came from a simple observation: in luxury dining, every detail matters, yet something as basic as a napkin often lacks elegance and functionality. I wanted to reimagine this everyday object and turn it into a design statement.
The result is a product that combines practicality with aesthetics, bringing refinement to the dining experience. Dubai was the natural place to launch it, because the city celebrates innovation, design, and luxury living. It fits perfectly into a culture that values both functionality and beauty — elevating even the smallest details of hospitality.
You spend part of the year on the Côte d’Azur and part in Dubai. How do these two very different environments influence your creativity and outlook on life?
The Côte d’Azur and Dubai inspire me in completely different ways. The Côte d’Azur is calm, natural, and timeless — it grounds me and gives space for reflection and creativity. Dubai, on the other hand, is fast, modern, and full of energy — it pushes me to think big and innovate.
Moving between these two worlds keeps me balanced. One nurtures my sense of beauty and simplicity, the other fuels my ambition and vision. Together, they shape a lifestyle that is both grounded and forward-looking.
Together with our daughter Emily, we spend a lot of time enjoying beautiful moments. Our favorite restaurant in Dubai is Cipriani, where we often make great contacts or meet friends. Emily will be moving to London to study.
You’re passionate about sports, wellness, and discovering new restaurants in Dubai. How do these passions connect to your professional projects and lifestyle brand?
For me, sports and wellness are not just hobbies, they’re a lifestyle. They keep me energized, focused, and aligned with the values I bring into my projects. I especially enjoy Pilates — it gives me so much mental calm.
Exploring Dubai’s restaurant scene connects to the same vision — it’s about experiences, community, and quality. These passions naturally flow into my lifestyle brand, where health, culture, and enjoyment come together. They shape the way I design products, create content, and build businesses: always with balance, authenticity, and a touch of discovery.
Dubai is known for its fast-paced growth and endless opportunities. Looking ahead, what are your dreams and goals for your businesses and lifestyle projects in this vibrant city?
My dream is not only to grow inspiring businesses in Dubai but also to build a lasting life here with my family. For us, it’s about creating a balance — a city where we can innovate, connect, and at the same time enjoy the beauty of everyday moments.
Dubai represents the future — bold, dynamic, and limitless. My vision is to contribute to that future by creating businesses and lifestyle projects that inspire, connect, and elevate everyday experiences. Personally, my goal is to continue shaping a lifestyle brand that connects people, celebrates beauty, and inspires balance. Dubai is the perfect place to turn these visions into reality, and I see endless possibilities ahead.
