Hailey Bieber has sold her skincare and cosmetics brand, Rhode Beauty, to industry heavyweight e.l.f. Beauty for a staggering $1 billion — one of the biggest beauty acquisitions of the year.
From Startup to Skincare Empire
Since launching, Rhode has earned a cult following for its sleek branding and skin-focused formulas. The brand’s success drew the attention of e.l.f. Beauty, known for acquiring high-growth, trend-forward labels.
Though she’s sold the brand, Hailey isn’t stepping away. She will remain involved as Rhode’s Creative Director and Head of Brand Innovation, continuing to shape its image and product development.
What’s Next for Rhode?
Under e.l.f. Beauty’s global reach and Hailey’s creative vision, Rhode is expected to expand rapidly and reach a wider audience, solidifying its place in the global beauty market — and Hailey’s role as a true industry mogul.
